Which of the Following Is True About the Role of Social

question 120

Multiple Choice

Which of the following is true about the role of social media in promotion?

• A)Social media are considered a one-to-many model of communication.
• B)Social media have no direct media cost.
• C)Social media provide opportunities for owned and earned media,but not for paid media.
• D)Social media involve a relatively long planning cycle-longer than advertising.
• E)Social media operate in the same way that advertising does.