Which of the Following Is True Regarding Media Placement Costs

question 48

Multiple Choice

Which of the following is true regarding media placement costs on social media?

• A)There are no direct media costs,but the use of social media platforms is not free.
• B)The use of social media platforms is entirely without cost.
• C)The only expenses companies have to pay are the direct media costs.
• D)Social media platforms are among the most expensive on which to place media.
• E)Social media usage is free,but its effectiveness is uncertain.

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Definitions:

Retail Price

The selling price of goods or services to the end consumer, typically including costs and markup.

Mark-up on Cost

It is the amount or percentage added to the cost price of goods to cover overhead and profit.

Future Shop

A now-defunct Canadian electronics retailer that was absorbed by Best Buy.

Normal Retail Price

The standard selling price of a good or service in the retail market before any discounts or promotions are applied.