Which of the Following Statements Is NOT Good Advice for a Marketing

question 255

Multiple Choice

Which of the following statements is NOT good advice for a marketing manager regarding media selection?

• A)"The advertising media should support the promotion objectives."
• B)"Choose media that reach the target market."
• C)"Remember that not all media are equally effective."
• D)"Target the mass market whenever possible."
• E)All of these are good advice.

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Definitions:

Regret Aversion

A psychological effect where individuals avoid making decisions that could result in action-based regret, affecting investment choices and risk-taking behaviors.

Short-Term Losses

Financial losses realized on the sale or exchange of an asset held for one year or less.

Making a Decision

The cognitive process of selecting a course of action from among multiple alternatives.

Less Than Optimal

A situation or outcome that does not achieve the best possible or most desired performance level.