Which of the Following Is True Regarding the Functioning of Advertising

question 167

Multiple Choice

Which of the following is true regarding the functioning of advertising agencies?

• A)They are large organizations employing many creative people.
• B)They are not involved in planning and handling mass selling details for advertisers.
• C)They are dependent on the advertisers and reflect only their viewpoint.
• D)They are independent of the advertiser and have an outside viewpoint.
• E)They are under contract with one client at a time.

Recognize the dynamics between creators and consumers (lurkers) in online communities.

Understand the process of brand personification and its effects on consumer engagement.

Know the methodologies used by brands to earn value and engagement in social media.

Appreciate the implications of social media advertising on brand and consumer interaction dynamics.

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Definitions:

Social Isolation

A state where an individual lacks a sense of belonging, social engagement, and fulfilling relationships, often leading to negative health outcomes.

Feral Children

Refers to children who have lived in isolation from human contact from a very young age, and have no experience of human care, social behavior, or, crucially, of human language.

Socialization

The process by which individuals learn and adopt the norms, values, behaviors, and social skills appropriate to their society.

Resocialization

The process by which one's sense of social values, beliefs, and norms are reengineered, often deliberately, through social processes, which can occur in settings such as prisons or rehab centers.