Which of the Following Is the LEAST Appropriate Advertising Objective

question 66

Multiple Choice

Which of the following is the LEAST appropriate advertising objective?

• A)"We want our ads to increase traffic in our retail outlets by 10 percent."
• B)"We want our TV ads to really promote the product."
• C)"We want the ad campaign to increase our market share by 3 percent."
• D)"We want distribution in 30 percent of the desirable retail outlets."
• E)"We want to increase customer awareness for our products."

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Definitions:

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A healthcare facility typically providing a range of medical services, often focused on the needs of the local population.

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Groups of individuals who share a defining characteristic, typically used in statistical and demographic studies to examine trends over time.

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A demographic cohort following Generation X, typically born between the early 1980s and the mid-1990s to early 2000s.

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A severe worldwide economic downturn that took place during the 1930s.