Which of the Following Is True of Competitive Advertising

question 69

Multiple Choice

Which of the following is true of competitive advertising?

• A) It informs potential customers about the new product and turns them into adopters.
• B) It means making specific brand comparisons using actual product names.
• C) It tries to develop selective demand for a specific brand.
• D) It tries to keep the product's name before the public.
• E) It is usually done in the early stages of the product life cycle.