In Its Ads,Clorox Touts the Effectiveness of Its Disinfecting Wipes

question 150

Multiple Choice

In its ads,Clorox touts the effectiveness of its Disinfecting Wipes by claiming that they disinfect better than those made by Windex,a competing brand.This is an example of

• A)reminder advertising.
• B)comparative advertising.
• C)selective advertising.
• D)institutional advertising.
• E)primary advertising.

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Definitions:

Zurich Circle

The Zurich Circle refers to a group of intellectuals, artists, and writers based in Zurich, Switzerland, who were influential in modern art and thought movements.

Artistic Convention

Established norms and practices in the arts that guide the creation and interpretation of works within a particular culture or time period.

Paris Peace Conference

The 1919 meeting of Allied victors following the end of World War I to set the peace terms for the defeated Central Powers.