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When a producer has won brand insistence in its target market-and just wants to keep the product's name before the public-it can use:
Robert Rescorla
A psychologist known for his work on the involvement of cognitive processes in classical conditioning, particularly the Rescorla-Wagner model.
Fear Response
A primal reaction to perceived danger, involving physiological changes like increased heart rate and adrenaline production, aimed at facilitating a fight or flight reaction.
Observational Learning
The process of learning behaviors by watching and imitating others, also known as social learning or modeling.
Imitated
The action of copying or reproducing someone else's behavior, actions, or expressions, often a key method of learning and socialization.
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