Which of the Following Advertising Types Tries to Develop Goodwill

question 55

Multiple Choice

Which of the following advertising types tries to develop goodwill or improve an organization's relations with various groups?

• A)primary demand
• B)selective demand
• C)institutional
• D)persuading
• E)pioneering

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Definitions:

Transaction Costs

Expenses incurred when buying or selling goods and services, which can include fees, taxes, and other costs associated with the exchange.

Exchange Broker

A person or entity that serves as an intermediary between buyers and sellers in financial markets, facilitating trades.

Trades

Exchanges of goods, services, or financial assets between individuals, businesses, or countries.

Opportunity Cost

The value of the next highest valued alternative that is given up when making a decision.