To Choose the Best Advertising Medium,you Have to

question 39

Multiple Choice

To choose the best advertising medium,you have to

• A)decide what target market(s)should be reached.
• B)decide on promotion objectives.
• C)know the cost of alternative media.
• D)decide what must be said.
• E)All these answers are correct.

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Definitions:

Human Relations

The art of using systematic knowledge about human behavior to improve personal, job, and career effectiveness

Career Opportunities

Prospects or chances for progression and advancement in one's profession or occupation.

Human Relations Knowledge

Understanding of interpersonal dynamics and skills necessary for effective social interactions, especially in a professional setting.

Information Technology

Pertains to the use of computers and telecommunications equipment to store, retrieve, transmit, and manipulate data.