When Considering the Advertising Medium of Magazines,which of the Following

question 245

Multiple Choice

When considering the advertising medium of magazines,which of the following advantages and disadvantages apply?

• A)very targeted,good detail,good "pass along"; but inflexible and has long lead times
• B)flexible,timely,local market; but may be expensive,has a short life,and no "pass along"
• C)flexible,repeat exposure,inexpensive; but "mass market" and very short exposure
• D)selected audience,flexible,can be personalized; but relatively expensive per contact and hard to retain attention
• E)demonstrations,good attention,and wide reach; but expensive in total,has a lot of clutter,and not always selective audience

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Definitions:

Treasurer

A treasurer is an officer of a company or organization responsible for managing financial operations, including investment, risk management, and corporate finance.

Establishment Of Responsibility

An internal control principle aiming to assign specific responsibilities to individuals, thus ensuring accountability and reducing the risk of errors and fraud.

Cashier Department Supervisors

These are managers responsible for overseeing the operation of cashiers and related transactions within a retail or service environment, ensuring accuracy and customer satisfaction.

Physical Controls

Security measures aimed at preventing unauthorized access to or damage to physical assets, including inventory and equipment.