Regarding Advertising Media Selection, Which of the Following Is the Best

question 148

Multiple Choice

Regarding advertising media selection, which of the following is the best advice?

• A) "There is no such thing as a must buy."
• B) "Be sure the media match your target market."
• C) "Avoid the local media."
• D) "Make sure your first media choice reaches the whole target market."
• E) "Set very general promotion objectives to stay flexible."

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Definitions:

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