Which of the Following Statements Is NOT Good Advice for a Marketing

question 255

Multiple Choice

Which of the following statements is NOT good advice for a marketing manager regarding media selection?

• A)"The advertising media should support the promotion objectives."
• B)"Choose media that reach the target market."
• C)"Remember that not all media are equally effective."
• D)"Target the mass market whenever possible."
• E)All of these are good advice.

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Definitions:

Ineffective Coping

An inability to use appropriate and effective strategies to deal with stressful internal or external demands.

Decisional Conflict

The state of uncertainty about the course of action to take when choosing among competing actions, often in the context of health-related decisions.

Lung Cancer

A type of cancer that begins in the lungs and is often associated with smoking, but can also occur in non-smokers.

Consent

The voluntary agreement to or permission for something to happen, after understanding all the relevant facts and implications, especially in contexts like medical treatment or research.