If a Company Wants to Increase Its Click-Through Rate It

question 180

Multiple Choice

If a company wants to increase its click-through rate it should

• A)include video in its ad.
• B)rely on text-only advertisements.
• C)avoid the use of banner or pop-up ads.
• D)use the pay-per-click advertising model.
• E)None of these answers is correct.

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Definitions:

Systematic Desensitization

A behavioral therapy technique used to gradually reduce anxiety or phobia by having the patient confront a feared object or context in a controlled manner.

Shaping

A behavior modification technique involving the reinforcement of closer approximations of a desired behavior until the exact behavior is achieved.

Systematic Desensitization

A behavioral therapy technique used to reduce phobic responses and anxiety through gradual exposure to the feared object or situation coupled with relaxation exercises.

Skinner's Method

A behavioral approach developed by B.F. Skinner that emphasizes the role of reinforcement in shaping behavior through conditioning.