______________ Is the Words and Illustrations of an Ad Message

question 192

Multiple Choice

______________ is the words and illustrations of an ad message that actually communicate information to the target customer.

• A) Copy text
• B) Copy thrust
• C) Copy edits
• D) Copy proof
• E) Copy objective

---

Definitions:

Unscheduled Days Off

Days taken off work that were not planned or approved in advance, often for emergencies or personal reasons.

Extra Work

Tasks or efforts required beyond what is normally expected or mandated, often without additional compensation or recognition.

Persuasive Presentations

Oral presentations aimed at convincing the audience about a particular idea or argument through logical reasoning and emotional appeal.

Attitudes

A settled way of thinking or feeling about something, reflecting a person’s beliefs, feelings, and predispositions to respond in a certain way.