Which of the Following Is Correct About Sales Promotion

question 251

Multiple Choice

Which of the following is correct about sales promotion?

• A)Sales promotion spending can be easily measured,as it involves unique activities.
• B)Large,powerful retail chains require less sales promotion support for their manufacturer brands.
• C)Sales promotion spending has grown in immature markets but not in mature markets.
• D)Spending on advertising usually exceeds the total spending on sales promotion.
• E)Sales promotion creates a downward cycle of pricing and promotion.

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Definitions:

Sociological Perspective

An approach to understanding human behavior by placing it within its broader social context, examining how societies influence individuals and groups.

Cultural Diversity

The existence of a variety of cultural or ethnic groups within a society, celebrated for fostering creativity, innovation, and pluralism.

Having An Affair

Engaging in a romantic or sexual relationship with someone other than one's spouse or partner, usually in secret.

Law

A type of norm that is formally defined and enacted in legislation.