Which of the Following Is True About Sales Promotion

question 31

Multiple Choice

Which of the following is true about sales promotion?

• A)It's the promotion manager's responsibility to set sales promotion objectives and policies.
• B)It is not likely to be used in the market maturity stage of the product life cycle.
• C)Objectives of sales promotion should be developed after the other promotion decisions have been made.
• D)Inside specialists or outside consultants handle the sales promotion activities of firms.
• E)It decreases the prices that consumers pay by decreasing selling costs.

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Definitions:

Beginning Inventory

The value of inventory held by a company at the start of an accounting period, used in calculating cost of goods sold.

Ending Inventory

The cumulative worth of merchandise ready to be sold at the conclusion of a financial period.

Net Income

The total earnings of a company after all expenses and taxes have been deducted from revenues.

Inventory Turnover

A metric that demonstrates the frequency at which a firm's stock is sold and replenished within a certain timeframe, highlighting the effectiveness of its inventory control.