Which of the Following Is True of Proactive Customer Service

question 27

Multiple Choice

Which of the following is true of proactive customer service?

• A)It requires companies to wait for customers to complain before responding.
• B)Companies adopting this approach to customer service view unhappy customers as unprofitable.
• C)Use of social media to track customer complaints reduces a firm's efforts toward proactive customer service.
• D)It can be achieved by monitoring customer activity on the web and using big data analytics.
• E)Companies using proactive customer service wait for a significant number of customers to call in complaints so they can analyze if a problem requires attention.

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Definitions:

Retroactive Interference

A phenomenon where newly learned information interferes with the recall of previously learned information.

Recall

The act of recalling information from previous experiences.

New Information

Refers to data or knowledge received or discovered which was previously unknown, often changing understanding or perspective.

Fifth-grade Teacher

A teacher specialized in educating students who are typically in the fifth grade, around 10-11 years old.