Which of the Following Statements About Telemarketing Is FALSE

question 172

Multiple Choice

Which of the following statements about telemarketing is FALSE?

• A)Customer response to telemarketing is the same in both business markets and final consumer markets.
• B)Telemarketing can extend personal selling efforts to new target markets.
• C)Telemarketing can save time and money for the seller.
• D)Telemarketing can increase the frequency of contact with current customers.
• E)Telemarketing can provide needed support for customers in e-commerce situations.

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Definitions:

Discount Rate

In discounted cash flow analysis, the discount rate is the interest rate utilized to ascertain the present value of future cash flows.

Net Present Value

A method used in capital budgeting to assess the profitability of an investment or project, by calculating the difference between the present value of cash inflows and outflows over a period of time.

Salvage Value

The predicted price that an asset will fetch when it is sold at the conclusion of its usable life.

Working Capital

The difference between a company's current assets and current liabilities, representing the liquidity available to run its operations.