A Hewlett-Packard Sales Rep Is Making a Presentation About a New

question 26

Multiple Choice

A Hewlett-Packard sales rep is making a presentation about a new printer product to a group of purchasing agents when one of the agents withdraws to read a text message.In the traditional communication model,the text reading is the

• A)source.
• B)receiver.
• C)noise.
• D)decoding.
• E)encoding.

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Definitions:

Gustav Fechner

A German philosopher, physicist, and experimental psychologist who founded psychophysics, studying the relationship between the physical properties of stimuli and the sensations they produce.

Psychological Sensation

The subjective experience or perception of a stimulus through the mind's interpretation of sensory information.

Physical Stimulus

A tangible or material factor that can prompt a physical reaction in an organism.

Just-Noticeable Difference

The smallest change in stimulus intensity that can be detected, underlining the threshold at which a change is perceptible.