Which of the Following Is NOT an Accurate Statement About

question 2

Multiple Choice

Which of the following is NOT an accurate statement about the use of e-mail for direct-response promotion?

• A)Most target customers use e-mail.
• B)E-mail offers a relatively low cost compared to other types of promotion.
• C)Personalized messages are not needed or helpful.
• D)E-mail messages can link to videos.
• E)Creative e-mail messages can grab customer attention.

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Definitions:

Average Variable Costs

The total variable costs (costs that change with the level of output) divided by the number of units produced, indicating the average cost of producing each unit.

Industry Giants

The largest and most influential companies within a sector, known for their market domination, innovation, and financial capabilities.

Lower Prices

Lower prices indicate a decrease in the cost that consumers are asked to pay for goods or services, often aimed at boosting sales or competitiveness.

Marketing Mix

The combination of factors that can be controlled by a company to influence consumers to purchase its products, typically includes product, price, place, and promotion.