A Producer Using Very Aggressive Promotion to Get Final Consumers

question 85

Multiple Choice

A producer using very aggressive promotion to get final consumers to ask intermediaries for a new product has a(n) ________ policy.

• A)pulling
• B)target marketing
• C)selective distribution
• D)pushing
• E)intensive distribution

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Definitions:

Alternative Environment

A setting or condition that differs from the norm or from what is traditionally used, often referring to innovative or non-traditional spaces.

Social Network Site

An online platform that enables users to create a public profile and interact with other users on the site.

Brand

A name, term, design, symbol, or any other feature that identifies one seller's goods or service as distinct from those of other sellers.

Customer Service

The assistance and support provided by a company to those people who buy or use its products or services.