A Computer Software Company Sent Three Computer Magazines Some Information

question 154

Multiple Choice

A computer software company sent three computer magazines some information about the latest release of its popular software program.One of the magazines printed a story about the new version.This is an example of

• A)personal selling.
• B)advertising.
• C)publicity.
• D)sales promotion.
• E)None of these answers is correct.

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Definitions:

Other Peoples' Money

Refers to investing or spending money that belongs to others, typically implying a responsibility to manage those funds wisely.

Expected Return

The projected profit or loss from an investment over a given period.

Investment

The action of allocating resources, usually money, with the expectation of generating an income or profit.

Yields

The income return on an investment, such as the interest or dividends received from holding a particular security.