Determining the Blend of Promotion Methods Is a Strategy Decision

question 297

Multiple Choice

Determining the blend of promotion methods is a strategy decision that is the responsibility of the

• A)brand ambassador.
• B)finance manager.
• C)personnel manager.
• D)marketing manager.
• E)recruitment manager.

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Definitions:

Indirect Method

A cash flow statement technique that starts with net income and adjusts for changes in balance sheet accounts to arrive at operating cash flow.

Capital Expenditures

Funds used by a company to acquire, upgrade, and maintain physical assets such as property, industrial buildings, or equipment.

Operating Expenses

The ongoing costs for running a business that are not directly tied to the production of goods or services, such as rent, utilities, and salaries.

Indirect Method

A way of preparing the cash flow statement where net income is adjusted for non-cash transactions, deferrals, and accruals to calculate cash flow from operating activities.