In Promotion to Final Consumers

question 179

Multiple Choice

In promotion to final consumers,

• A)advertising,publicity,and sales promotion are the dominant promotion methods.
• B)aggressive personal selling is usually found only in expensive channel systems.
• C)reminder ads may be all the promotion that is needed for products that have won brand preference or insistence.
• D)personal selling is effective for consumer electronics and automobiles.
• E)All these answers are correct.