The Best Way to Reach Early Adopters Is Through

question 159

Multiple Choice

The best way to reach early adopters is through

• A)impersonal and scientific information media.
• B)salespeople and mass media.
• C)innovators.
• D)the mass media.
• E)opinion leaders.

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Definitions:

Social Sphere

Describes the domain of human interaction and relationships, encompassing the structures within society that influence social behavior and connectivity.

Withdrawal

A psychological and/or physical syndrome that occurs after cessation of or reduction in intake of a substance that was used regularly.

Activity Theory

The view that elderly people want and need to remain active in a variety of social spheres—with relatives, friends, and community groups—and become withdrawn only unwillingly, as a result of ageism.

Engaged

The state of being fully involved or interested in a particular activity or task, often leading to a higher level of productivity or understanding.