Which of the Following Is NOT True Concerning Adoption Curve

question 25

Multiple Choice

Which of the following is NOT true concerning adoption curve groups?

• A) The early adopter group tends to have the greatest contact with salespeople.
• B) Early adopters are often unusual people who are not seen as opinion leaders.
• C) Innovators rely more on impersonal sources of information than on salespeople.
• D) Business firms in the innovator group are usually rather specialized and willing to take risks.
• E) The early majority group have a lot of contact with mass media, salespeople, and opinion leaders.

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Definitions:

Win-Win Relationships

Situations in which all parties involved gain benefits or satisfaction.

Emotional Competency

The ability to recognize, understand, manage, and use one's own emotions and those of others effectively.

Zeal

Great energy, enthusiasm, or eagerness in pursuit of a cause or an objective.

Mindfulness-Based Stress Reduction

An evidence-based program that uses mindfulness meditation to help people manage stress, anxiety, depression, and pain.