A Marketing Manager Should Realize That the Adoption Curve Concept

question 169

Multiple Choice

A marketing manager should realize that the adoption curve concept implies

• A)the firm's promotion target should always be the innovators.
• B)the laggards are cautious,but they are willing to adopt a new product quickly if advertising gets their attention.
• C)using different promotional mixes for different adopter groups.
• D)the firm's promotion target should always be the opinion leaders.
• E)None of these answers is correct.

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Definitions:

Public Representative

An individual who holds a position within government or a similar entity to represent the interests or welfare of the general public.

Attorney General

The principal legal officer of the state or a country, responsible for representing the government in legal matters and giving legal advice to the government.

Public Nuisance

An act or omission that obstructs, damages, or inconveniences the rights of the community or the general public.

Kyoto Protocol

An international agreement linked to the United Nations Framework Convention on Climate Change that commits its parties by setting internationally binding emission reduction targets.