In the Market Introduction Stage

question 202

Multiple Choice

In the market introduction stage

• A) the main job is to persuade customers to buy, and keep buying, the company's product.
• B) the basic promotion objective is informing.
• C) more competitors enter the market.
• D) promotion emphasis shifts from building primary demand to stimulating selective demand.
• E) mass selling and sales promotion dominate the promotion blends of consumer products firms.

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Definitions:

Mail Surveys

A method of collecting data by sending questionnaires through postal mail to respondents, who are expected to complete and return them.

Telephone Interviews

An interview process conducted over the phone, often used in market research or job screening.

Marketing Research

The systematic gathering, recording, and analyzing of data about problems relating to the marketing of goods and services.

Marketers

Professionals who are involved in the process of promoting, selling, and distributing a product or service.