What Happens During the Sales Decline Stage

question 70

Multiple Choice

What happens during the sales decline stage?

• A)The total amount spent on promotion usually decreases as firms try to cut costs to remain profitable.
• B)Firms do not need targeted promotion to reach customers.
• C)Personal selling will probably dominate the promotion blends of consumer products firms.
• D)Promotion emphasis shifts from stimulating selective demand to building primary demand.
• E)Sales promotion is primarily targeted at intermediaries to get them interested in selling the product.

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Definitions:

Tangible Costs

Readily identifiable costs that can be measured with some precision.

Intangible Costs

A category of location costs that cannot be easily quantified, such as quality of life and government.

Competitiveness

The ability of a company, sector, or nation to offer products and services that meet the quality standards of the local and global markets at competitive prices.

Corruption

The abuse of entrusted power for private gain, often undermining integrity and fairness in various sectors.