A Customer Who Goes to Amazon

question 329

True/False

A customer who goes to Amazon.com to look at different types of cycling jackets but then purchases a jacket at her local bike shop is a multichannel shopper.

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Definitions:

Job Satisfaction

This entails the degree of pleasure or positive emotional state resulting from the appraisal of one's job or job experiences.

Techno-ambiguity

The uncertainty and lack of clarity experienced by individuals when dealing with technology in the workplace or in everyday life.

Techno-overload

The stress or pressure felt by individuals due to the overwhelming amount of technology they are required to interact with or manage.

Internal Locus

The belief that one controls their own destiny and outcomes are a result of personal effort rather than external forces.