A Producer Has a Few Territories Where Many Big Customers

question 348

Multiple Choice

A producer has a few territories where many big customers are concentrated,but most of its target customers are spread all over the country.Which of the following is true?

• A)The company should use manufacturers' agents in the best territories and sales branches in the others,since good agents won't work in the smaller territories.
• B)The company should use sales branches everywhere,since it will cost more to use manufacturers' agents.
• C)The company will probably have to rely only on manufacturers' agents,since they will only be willing to take the widely scattered markets if they can have the good territories too.
• D)The company should use sales branches in the concentrated territories and manufacturers' agents in the others-assuming the concentrated territories are large enough to support sales branches.
• E)All these answers are correct.

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