A Producer Is Most Likely to Use a "Selling Agent

question 13

Multiple Choice

A producer is most likely to use a "selling agent" if

• A)he or she lacks marketing know-how and working capital.
• B)he or she produces a broad product line.
• C)he or she mainly needs aggressive selling.
• D)his or her target customers are concentrated in a small geographic area.
• E)he or she sells a technical product that needs a lot of follow-up service.