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Sandi Barefoot sells the entire output of several small companies based in Silicon Valley. Each of the companies designs and produces remote control devices. Sandi has almost complete control of pricing and selling-because the engineers who started the companies are mainly interested in inventing things. In addition, Sandi often provides working capital to the producers, who have very limited financial resources. Sandi is paid a substantial commission on all sales. Sandi is a:
Threatening
Describes a behavior or communication that implies harm or negative consequences, often used to intimidate or coerce.
Operant Conditioning
A learning process in behavioural psychology where the strength of a behavior is modified by reinforcement or punishment.
Classical Conditioning
A learning process that pairs a neutral stimulus with a stimulus that naturally produces a behavior, eventually causing the neutral stimulus to elicit that behavior on its own.
Reinforced Behaviors
Behaviors that are more likely to be repeated in the future due to the application of a positive or negative reinforcement after the behavior is exhibited.
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