Use This Information for Questions That Refer to the Centerville

question 224

Multiple Choice

Use this information for questions that refer to the Centerville Retailers and Wholesalers case. Carol Lamb has lived in Centerville all her life.She owns a retail store that sells hobby and craft supplies.She bought the store after working there for 7 years.Carol has just been asked to head up the Retailers and Wholesaler Group of the Centerville Chamber of Commerce.The most active chamber members in her group are described below:
Walden's Leather is part of a regional chain of stores that sells leather goods-mostly men's and women's clothing-with the upscale Walden's brand name.Walden's primarily relies on its own stores,where knowledgeable salespeople offer great service.Walden products are also sold on a limited basis in some fine department stores.
Publisher's Helper is a small business started by Audrey Yang that provides and stocks display racks for paperback books and magazines.Most retailers welcome the service Audrey provides,in part because she does her own research to determine which paperback books and magazines sell best in Centerville.
Cuzco's is Centerville's alternative to Walmart.The store sells a wide variety of merchandise.The company used to concentrate its product mix on small appliances,but now Cuzco's carries any product that it can sell profitably.Its low prices stimulate faster turnovers and higher sales volumes.
Games Unlimited sells video games.Jamie Carraway,who owns the local store,signed a contract with Games Unlimited and follows strict rules covering her store's operations and the Games Unlimited marketing strategy.She pays that company a fee for promotion it provides along with commissions on her sales.
Johnson's Health and Beauty Supplies sells cosmetics and other health and beauty products to retailers and salons throughout the greater Centerville area.It owns the goods it sells to these retailer customers,and it provides all the wholesaling functions they need.
Valu Grocer is an independent grocery store that belongs to an organization sponsored by a large food wholesaler.The fifty grocery stores that share the Valu Grocer name are linked by contracts that include basic operating procedures,storefront designs,and joint promotion efforts.
Reddy and Sons sells equipment for several different manufacturers of plastic molding in the Centerville area.It earns a commission from each manufacturer on the products it sells for that manufacturer,but it does not take ownership of the equipment it sells,nor does it install the equipment.
Katrina's Salon started out as a low-status,low-price,low-margin hair salon 15 years ago.After some success,the company moved into a nicer storefront,raised prices,and now operates in the middle of the market.
Which of these business uses scrambled merchandising as a big part of its strategy?

• A)Katrina's Salon
• B)Johnson's Health and Beauty Supplies
• C)Cuzco's
• D)Publisher's Helper

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Definitions:

Keynes

Refers to John Maynard Keynes, a British economist whose theories on government economic intervention to mitigate the adverse effects of recessions and depressions significantly influenced modern macroeconomics.

Aggregate Demand

The entire market demand for goods and services in an economic setting, priced collectively at a given level during a specified period.

Aggregate Supply

The aggregate amount of commodities and services scheduled for sale by businesses within a national economic framework during a designated timeframe.

Aggregate Demand Curve

A graphical representation showing the total amount of goods and services demanded across all levels of an economy at various price levels.