A Marketing Manager Should Never Increase the Total Cost of Distribution,even

question 183

True/False

A marketing manager should never increase the total cost of distribution,even if this would result in a better customer service level for his or her target market.

---

Definitions:

Associated Population

The group of all elements or individuals that share one or more characteristics, from which a sample may be drawn for a statistical study.

Statistic

A characteristic or measure obtained by using the data values from a sample.

Judgment Sampling

A non-probability sampling technique where the researcher selects units to be sampled based on their knowledge and professional judgment.

Stratified Random Sample

A method of sampling that involves dividing a population into smaller groups, known as strata, and then randomly selecting samples from each stratum.