A Good Marketing Manager Will Try to

question 161

Multiple Choice

A good marketing manager will try to

• A)set the desired customer service level before trying to minimize physical distribution costs.
• B)minimize the total cost of physical distribution.
• C)maximize the level of customer service provided by his or her firm.
• D)minimize storing time and costs.
• E)provide customers with just-in-time delivery service.

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Definitions:

MSCEIT

An acronym for the Mayer-Salovey-Caruso Emotional Intelligence Test, which measures different aspects of emotional intelligence.

Emotional Intelligence

The ability to understand, use, and manage one's own emotions in positive ways to relieve stress, communicate effectively, and empathize with others.

Cognitive Emotions

Emotions that are experienced as a result of cognitive processing and interpretation of events.

Intelligence

The ability to learn, understand, and make judgments or have opinions that are based on reason.