A Good Marketing Manager Will Try to

question 161

Multiple Choice

A good marketing manager will try to

• A)set the desired customer service level before trying to minimize physical distribution costs.
• B)minimize the total cost of physical distribution.
• C)maximize the level of customer service provided by his or her firm.
• D)minimize storing time and costs.
• E)provide customers with just-in-time delivery service.

Identify the purposes of negotiated settlements in administrative actions.

Recognize the requirements for regulatory flexibility analyses.

Comprehend the structure and authority of executive and independent regulatory agencies.

Appreciate the importance of maintaining good relations with regulatory agencies.

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Definitions:

Total Shipping Costs

The complete expenses involved in transporting goods from one location to another, including freight, packaging, handling, and insurance.

Northwest Corner Allocation

A method used in operations research for solving transportation problems by starting allocations in the northwest (top-left) corner of a cost matrix and moving through the matrix to minimize costs.

Northwest-Corner Rule

A procedure in the transportation model where one starts at the upper-left-hand cell of a table (the northwest corner) and systematically allocates units to shipping routes.