A Direct-To-Customer Channel

question 84

Multiple Choice

A direct-to-customer channel

• A)includes a retailer but not a wholesaler.
• B)usually helps the producer be more aware of changes in final customer attitudes.
• C)eliminates some of the marketing functions.
• D)is typical in reaching final consumer markets.
• E)is most suitable when a large number of transactions are required in the channel or when orders are smaller.

---

Definitions:

Storytelling Skills

The ability to engage and convey messages to an audience through narrative, enhancing communication, persuasion, and connection.

Buyer Adversary

A term not commonly used in standard business or marketing contexts to describe a specific concept, hence may not refer to a recognized key term.

Need-Satisfaction Sales Presentation

A sales approach that focuses on identifying and meeting the specific needs of a customer or client.

Problem-Solution Approach

A sales strategy that focuses on identifying a customer's problem and presenting a product or service as the solution.