Many Firms Prefer to Distribute Directly to the Final Customer

question 183

Multiple Choice

Many firms prefer to distribute directly to the final customer or consumer because they

• A)want to control the whole marketing job.
• B)believe they can serve target customers at a lower cost.
• C)think they can do the work more effectively than intermediaries.
• D)can use the Internet to make direct distribution easier.
• E)All of these are reasons why firms may prefer direct distribution.

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Definitions:

Specific Variables

Distinct and measurable elements or factors that can influence the outcome of a study or research.

Contingency Variables

Factors or conditions that can change and affect the outcome of decision-making processes or situations.

Enduring Change

A lasting transformation within an individual, organization, or society that persists over time.

Behavior

The actions or reactions of an individual or group in response to external or internal stimuli.