One Disadvantage of Direct-To-Customer Channels Is That

question 108

Multiple Choice

One disadvantage of direct-to-customer channels is that

• A)most organizational buyers are used to relying on intermediaries to serve as their purchasing advisors.
• B)they require producers to shift many marketing functions to others.
• C)this approach makes it hard to achieve coordination among the required marketing activities.
• D)they make it more difficult to get information about changing needs of the market.
• E)None of these answers is correct.

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