Ravi Singh Is Working His Way Through College as an Independent

question 144

Multiple Choice

Ravi Singh is working his way through college as an independent distributor of the Rapier Knife Co.The Rapier product line includes kitchen knives,hunting knives,and other special-purpose cutlery.Ravi makes sales presentations to potential customers in their homes.If a customer wants to make a purchase,Ravi buys the knives from Rapier and sells them to the customer at a markup.For example,Rapier's most popular knife is a chef's knife that Ravi buys for $25 and resells to the consumer for $50.Ravi is

• A)part of a direct-to-customer channel.
• B)engaged in direct marketing.
• C)engaged in direct selling but is part of an indirect channel.
• D)None of these answers is correct.

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Definitions:

Marriage Therapist

A specialist who helps couples understand and resolve conflicts, improve their relationship, and make thoughtful decisions about their partnership.

Interdependence Theory

A theory suggesting that the relationships between individuals are determined by the mutual benefits and costs derived from interactions.

Perceived Alternatives

The options one believes are available to them in a given situation, which can influence decision-making and behavior.

Commitment

The state or quality of being dedicated and loyal to a cause, activity, or relationship, often requiring effort and sacrifices.