Indirect Channels Are Probably a Better Choice Than Direct Channels

question 98

Multiple Choice

Indirect channels are probably a better choice than direct channels when

• A)the firm has limited financial resources.
• B)the product is a consumer product instead of a business product.
• C)target customers already have established buying patterns for where to search for the product.
• D)retailers are already conveniently located where consumers shop.
• E)All these answers are correct.

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Definitions:

Lens

A curved piece of glass or other transparent materials used to refract light, focus images, and aid vision or in photography.

Feature Detectors

Neurons in the brain that respond only to specific visual patterns (for example, to lines or angles).

Visual Systems

The parts of the brain and the eyes that work together to process visual information, enabling sight.

Neurons

Nerve cells that transmit information through electrical and chemical signals in the brain and nervous system.