In a Channel in Which Retailers Lead,intermediaries That Gather,analyze,and Interpret

question 54

Multiple Choice

In a channel in which retailers lead,intermediaries that gather,analyze,and interpret big data to generate insights about their customers' needs will

• A)seek out producers who can meet those needs with products at reasonable prices.
• B)lose their power to influence pricing.
• C)take a back seat in a producer-dominated channel system.
• D)lose their bargaining power against suppliers and customers.
• E)stop playing the role of channel captain.

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Definitions:

Wolpe's Systematic Desensitization

A behavioral therapy technique developed by Joseph Wolpe designed to help people overcome phobias and anxiety through gradual exposure to feared stimuli while practicing relaxation techniques.

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A therapeutic approach developed by Sigmund Freud that emphasizes exploring unconscious conflicts and desires as a way of understanding and treating psychological disorders.

Cognitive

Relating to mental processes such as perception, memory, thought, and problem-solving.

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The process of teaching or training individuals in the skills and strategies related to sports and physical activities.