The Role of Channel Captain

question 202

Multiple Choice

The role of channel captain

• A)should be taken by producers,because they have more power.
• B)is taken to force other channel members to accept the channel captain's plan.
• C)should be taken by retailers,because they are closer to consumers.
• D)may not be necessary if the channel members are satisfied with the status quo.
• E)is designed to help a channel system compete more effectively with other channel systems.

---

Definitions:

Marketing Plan

A comprehensive document or strategy that outlines a company's advertising and marketing efforts for a specific period.

Retailer

A business or person that sells goods directly to consumers, as the final link in the supply chain from manufacturers to end buyers.

Promote Product

Marketing activities aimed at increasing awareness and interest in a product, ultimately to boost sales.

Sales Presentation

A structured pitch or demonstration by a salesperson to persuade a prospect or client to buy a product or service.