A Good Reason for Developing or Joining a Vertical Marketing

question 229

Multiple Choice

A good reason for developing or joining a vertical marketing system is that

• A)the whole channel focuses on the same target market at the end of the channel and seems to be more effective.
• B)market competition at each level of the channel eliminates inefficient firms and serves consumers' needs better.
• C)no member of the channel has to bear the costs of the regrouping activities.
• D)no member of the channel has to plan for the whole channel,since good decisions at each level run the channel.
• E)All of these are good reasons for developing or joining a vertical marketing system.

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Definitions:

Baking Soda

A white crystalline compound used in baking as a leavening agent, known chemically as sodium bicarbonate.

Buttermilk

Originally the liquid leftover from churning butter, now often commercially made by adding bacteria to skim milk.

Chemical Difference

The variation in composition and properties between substances due to differences in their molecular or atomic structure.

Buttermilk

Traditionally, the liquid left after churning butter from cream; now often commercially produced by adding lactic acid bacteria to milk.