When Planning Channels of Distribution,a Marketing Manager Should Know That

question 141

Multiple Choice

When planning channels of distribution,a marketing manager should know that

• A)vertically integrated systems are seldom used,because of the difficulty of maintaining control.
• B)a contractual system offers both flexibility and stability for its members.
• C)the disadvantage of a corporate channel system is reduced control over distribution activities.
• D)the disadvantage of an administered system is that it is a very formal arrangement.
• E)None of these answers is correct.

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Definitions:

Petty Cash Fund

A small amount of cash kept on hand for making immediate payments for minor expenses.

Cash Over and Short

An account that records the discrepancies between the actual cash received and the expected amount.

Petty Cash Fund

A small amount of cash on hand used for paying expenses too small to merit writing a check.

Petty Cash

A small amount of cash kept on hand used for paying small expenses without writing a check or using a credit card.