Which Degree of Market Exposure Would Probably Be Most Suitable

question 93

Multiple Choice

Which degree of market exposure would probably be most suitable for a heterogeneous shopping product that has achieved brand preference and sells for about $300?

• A)concentrated distribution
• B)selective distribution
• C)administered distribution
• D)intensive distribution
• E)exclusive distribution

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Definitions:

Entity Wide Basis

An approach to financial reporting that presents the aggregate information of all segments and activities of an entity.

External Revenue

The income that a company generates from its primary business activities outside of its entity, excluding internal transactions.

Competitive Advantage

The attributes that allow an organization to outperform its competitors, including cost structure, product offerings, brand, and customer service.

CODM (Chief Operating Decision Maker)

An individual or group responsible for making strategic decisions regarding the allocation of resources and assessing the performance of operating segments within an organization.