If a Producer's Marketing Manager Wants Intermediaries to Take Over

question 13

Multiple Choice

If a producer's marketing manager wants intermediaries to take over all responsibility for promoting a product,the marketing manager should probably use

• A)exclusive distribution.
• B)selective distribution.
• C)intensive distribution.
• D)a vertically integrated distribution system.
• E)any of these,since every channel member must support a product with promotion.

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Definitions:

Product Obsolescence

The condition of a product becoming outdated or no longer useful due to advancements in technology, changes in consumer preferences, or market conditions.

Internal Integration

The process of ensuring that different departments and functions within an organization work together smoothly and effectively.

External Image

The perception of an organization or individual by those outside of it, influenced by public relations, media representation, and other external communications.

Shared Philosophies

Commonly held beliefs, values, and ideologies among a group of individuals or within an organization.