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Direct-To-Customer Channels Are Rarely Used in Business Markets Because They

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Direct-to-customer channels are rarely used in business markets because they are much more expensive and less efficient than using intermediaries.


Definitions:

Broader Category

Refers to a larger or more general classification that encompasses various subcategories or specific instances.

Covert Observation

A research method in which the subjects are not aware they are being observed in order to study behaviors in natural settings.

Systematically Recapturing

Involves regularly revisiting and reviewing data or processes to ensure accuracy and comprehensiveness over time.

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